Publisher's Synopsis
This book contains 147 target marketing strategies that will enable Airbnb types of businesses to service the specific needs and wants of particular guest segments. The book includes personalized target marketing strategies to be able to profit from better guest experiences.The book presents 147 strategies that are based on what guests value and desire during their stays. With the information presented, hosts will learn how to match their amenities, services and experiences with guest trending needs, wants and interests. The objective will be to attract more profitable bookings and better allocate scarce marketing resources. The book also presents amenities and interior design recommendations, and ways to incorporate guests experiences into the essence of the guest stay to maximize guest satisfaction,
