Publisher's Synopsis
4HourUX is a simple, UX primer and how-to. It focuses on the cross-functional, strategic application of experience design and is for those who are implementing UX with limited resources, or who want a better understanding of how to apply experience design across the full lifecycle. The book will provide insight into understanding, developing and applying a simple UX framework.
The UX industry is growing exponentially. Companies large and small, across every sector; from web to mobile, consumer products, hotels, and even office design, realize that a great user experience is a key differentiator that can make a significant difference to the bottom line, and keep customers choosing them. UX leaders today have to understand all components of experience design, and how they fit together. You will learn how to:- Create an end-to-end experience strategy
- Create business cases and UX metrics
- Influence other teams, leaders and organizations
- Create user flows and how to optimize them
- Conduct concept, perception and usability testing
- Successfully deliver a product for adoption
- Understand the role of marketing and communications
- Understand management of change and human behavior
- Plan for ongoing improvements.
