Publisher's Synopsis
A Double Life traces the life and times of Alyque Padamsee, godfather of Indian advertising and patriarch of English theatre in India. Padamsee takes the reader backstage with him on an exciting, and sometimes hilarious, trip as he unfolds scenes from a career that has encompassed the launch of some of India's most successful brands, such as Liril and Kama Sutra, and blockbuster theatre productions like Evita and Jesus Christ Superstar.
