Publisher's Synopsis
This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are:
- the rise and fall of occupational control
- development of new techniques for studying consumers
- the impact of ICTs
- establishing and maintaining relationships with clients and consumers
- the changing contours of industrial competition.
This academically and critically rigorous assessment of the market research industry will be of interest across a number of spheres including marketing, organization studies, sociology, consumer behaviour, contemporary economic and social history, and geography and institutional economics.
