Publisher's Synopsis
How a dominant magazine publisher developed the business of market research
A New Brand of Business Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Hardback (15 Jul 2009)
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Book information
| ISBN: | 9781439900154 |
| Publisher: | Temple University Press |
| Imprint: | Temple University Press |
| Pub date: | 15 Jul 2009 |
| DEWEY: | 658.83 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 228 |
| Weight: | 408g |
| Height: | 210mm |
| Width: | 140mm |
| Spine width: | 23mm |
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