A Practical Guide to CRM

A Practical Guide to CRM Building More Profitable Customer Relationships

1st edition

Hardback (29 Jun 2017)

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Publisher's Synopsis

In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need.

Book information

ISBN: 9781138412446
Publisher: CRC Press
Imprint: CRC Press
Pub date:
Edition: 1st edition
DEWEY: 658.812
DEWEY edition: 22
Language: English
Number of pages: 304
Weight: 720g
Height: 229mm
Width: 152mm