Publisher's Synopsis
As an individual, you are a brand - and as such, you should market yourself accordingly. Focusing on developing a personal brand not only helps employees or job seekers stand out in a crowded marketplace (across industries and sectors) but by also encouraging personal branding throughout the workplace, businesses stand to enrich their public image while expanding their commercial reach. Personal branding and self-promotion are a real win-win.
In this book, you will find answers to these questions:
- Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it?
- How to identify and package the unique value you can offer to others, and deliver it consistently?
- How to build credibility as an expert in your chosen specialty and attract lucrative opportunities rather than chase them?
Each of the pillars is illustrated with real-life examples, case studies, expert advice, thought-provoking exercises, and action measures you can take right away.
