Publisher's Synopsis
"A Sales Engineer's Guide to Building a Consulting Business" offers a comprehensive roadmap for sales engineers aspiring to transition into successful consultants. This book delves into the intricacies of starting a consulting business focused on improving sales engineering organizations. From understanding the sales engineering landscape to navigating challenges like client objections, competition, burnout, and market changes, it provides practical strategies and insights for success. Readers will learn how to define their services, attract clients, deliver value, scale their business, and envision the future of sales engineering consulting. With a blend of theory, real-world examples, and actionable advice, this book equips aspiring consultants with the knowledge and tools needed to thrive in the dynamic world of sales engineering consulting.
