Publisher's Synopsis
he concept of 'Entrepreneurial Studies' has commendably changed in nature and content over the years. It is no longer considered an assortment of all sorts of arbitrary facts and figures to choose from. Instead, it is now profoundly becoming more of a systematic, purposeful and objective study of a wide range of disciplines, cultural variances, value systems and environment around us. Entrepreneurial development and management has come to be recognized globally as the key to rapid and sustainable economic development as well as the welfare and progress of mankind.
More so, it is the entrepreneurs who have been largely instrumental in forming a strong link between agriculture and industry. Indeed the entrepreneurs with their vision and innovative qualities lay down a strong foundation for sustainable growth, be it the industry, agriculture, trade or the service sectors. Moreover sustainable growth is most conducive for a healthy society i.e. an entrepreneurial society.
The emergence of entrepreneurs in a society depends to great extent on the economic, social, religious, cultural and psychological factor prevailing in the society.
In the advanced countries of the world, there is a phenomenal increase in the number of self employed women after the world war. The areas chosen by women are retail trade, restaurants, hotels, education, insurance, manufacturing, boutiques, beauty parlours, clinics etc.
Women entrepreneurs can, have challenges and can risk adventures to do something new. Liking for business and wanting to have an independent occupation are some of the attractive leverage for women. Responsibility thrust due to death or incapacitation of a near relation, tax benefit for self and for relations are the push factors.
