A Straightforward Guide to Effective Marketing

A Straightforward Guide to Effective Marketing

Paperback (10 Feb 1997)

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Includes delivery to the United States

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Publisher's Synopsis

This is a general guide to marketing covering various topics including market research, assessing the product or service and the competition, advertising, and selling. It also advises on creating a marketing plan

Book information

ISBN: 9781899924707
Publisher: Straightforward Publishing
Imprint: Straightforward Publishing
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 75
Weight: 148g
Height: 198mm
Width: 129mm