Publisher's Synopsis
'ABM is all about building better quality relationships, the ROI will follow' - Andy Bacon, B2B Marketing quotes explains all that this book holds. This book can be used as your go-to-guide to build long-lasting relationships with your customers where if you want you could read and figure out more ways than I have described to get International customers or quick conversions by simply following this book step-by-step. I am proud to present this comprehensive journal of my own steps which I have used to implement over 7 full-cycle ABM implementations from strategy to fruit-bearing in the organizations that I have worked. This book is a short synopsis in its best form possible.
