Publisher's Synopsis
This text is specifically designed for MBA students or those with business experience who require good command of written, spoken and graphic communication as it relates to managers. Featured are discussions of theory and applications, discussions on ethical concepts and cross-cultural communication, job search strategies, technological influences in communication and illustrative examples.;The text includes practical chapters on visual support of written and oral presentations, how to write and deliver a case analysis, meeting management, and how to conduct an interview with the media. This edition has been revised and updated with discussions and features based on reviewer suggestions.
