4Revised Edition
Paperback (30 Nov 1991)
Not available for sale
Includes delivery to the United States
Out of stock
This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.
| ISBN: | 9780130091505 |
| Publisher: | Pearson US Imports & PHIPEs |
| Imprint: | Pearson US Imports & PHIPEs |
| Pub date: | 30 Nov 1991 |
| Edition: | 4Revised Edition |
| DEWEY: | 659.1 |
| Number of pages: | 624 |
| Weight: | 830g |
| Height: | 234mm |
| Width: | 178mm |
