Publisher's Synopsis
Appropriate for courses in Advertising Management.
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
Advertising Management
5th Edition
Hardback (22 Jan 1996)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780133057157 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 22 Jan 1996 |
| Edition: | 5th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 754 |
| Weight: | 1281g |
| Height: | 240mm |
| Width: | 182mm |
| Spine width: | 38mm |
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