Publisher's Synopsis
Intended as a daily reference, this handbook provides advertising managers with step-by-step guidelines for advertising management success. Included are plans, samples, checklists, techniques and guidelines.
Advertising Manager's Handbook
(01 Dec 1992)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780130073457 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 01 Dec 1992 |
| DEWEY: | 659.10973 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 800 |
| Weight: | 1724g |
| Height: | 243mm |
| Width: | 185mm |
| Spine width: | 61mm |
