Publisher's Synopsis
This is a complete update of the most comprehensive handbook on advertising available. Whatever you budget, this handbook shows how to plan, implement, and manage an effective, successful advertising programme.
Advertising Manager's Handbook
2nd Edition
Hardback (01 Oct 1998)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780137571888 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 01 Oct 1998 |
| Edition: | 2nd Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Number of pages: | 800 |
| Weight: | 2269g |
| Height: | 234mm |
| Width: | 152mm |
| Spine width: | 57mm |
