Publisher's Synopsis
The central aim of this writing is to combine theorist Roland Bar-thes'ideas on visual and textual thinking with leading contemporary approaches to Western advertising design with a view to their possible application in China.
Advertising Thinking Based on Roland Barthes Philosophy
Paperback (30 Jan 2023) | Chinese
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Book information
| ISBN: | 9781915824189 |
| Publisher: | UK Scientific Publishing Limited |
| Imprint: | UK Scientific Publishing |
| Pub date: | 30 Jan 2023 |
| DEWEY: | 659.101 |
| DEWEY edition: | 23 |
| Language: | Chinese |
| Weight: | -1g |
| Height: | 210mm |
