2014
Hardback (29 Aug 2014)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
| ISBN: | 9780230252028 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 29 Aug 2014 |
| Edition: | 2014 |
| DEWEY: | 659.1083 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xi, 254 |
| Weight: | 444g |
| Height: | 144mm |
| Width: | 218mm |
| Spine width: | 20mm |
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