Publisher's Synopsis
All Of The Other Marketing Books Are Crap is a self-help business book for cynics. You know who you are. Every time you buy a book to expand your consciousness and give you hope, you read a few pages and mutter, "This is pure crap. Completely unrelatable. Theory, not practice. Companies with budgets 1000 times bigger than mine." Take heart. All Of The Other Marketing Books Are Crap was written from the trenches of experience. It beats around no bush. It pussies around no foot. It's raw, real, and it works. Learn how to live in the strategic marketing Zone, and find your flow. In this book you will learn: - How to problem-solve strategically - How to methodically gain consensus - How to watch your own back - How to know when to work with an agency - How to find and live in the Zone
