Publisher's Synopsis
This book describes the factors that drive and affect the growth of creativity, and approaches for maximizing its individual and collective power. Its aim is to help readers learn more about creativity as a concept and as a process, the laws and drivers that govern creativity, and ways in which creativity can be encouraged and maximized in the workplace. The main purpose of creativity is to solve problems. This book is therefore meant to stimulate discussion and action that will lead to more efficient and effective problem-solving efforts. In the first section - What is Creativity? - the author offers his own definition of creativity, and connects the concept of creativity to the process of creativity. In the second section - Laws and Drivers - he describes traits of creative people, the factors that motivate or inhibit these traits, and the types of creativity that can be observed within a given population. In the third and final section - Cultivating Creativity - the author outlines recommendations for fostering creativity that build on the information presented in the first and second sections. He also presents a decision-making rubric he developed during his career in the corporate world, and explains how it can be used to calculate a Corporate Creativity Quotient (CCQ (TM)) which offers a way to gauge the extent to which an organization is engaging in creativity-fostering practices.
