Publisher's Synopsis
Author's Guide to Marketing with Teeth is a collection of essays and interviews on marketing and advertising for authors and books. Michael Knost has spent more than a quarter of a century in marketing, working in the radio, television, and newspaper industries, as well as serving as marketing director and chief marketing officer for several large companies, including those in the automotive industry. Mr. Knost has taken the lessons he's learned from his extensive experience and captured the best tips and advice for authors (or anyone in the publishing industry) who hopes to increase sales and/or name brand recognition. Each chapter covers a different subject with tips on theory and execution. And let's not forget the interviews. Michael is also including several with successful authors to learn about their personal marketing strategies-from when they began their careers to now. You'll hear from superstars such as Charlaine Harris, Diana Gabaldon, Jonathan Maberry, Kevin J. Anderson, Lucy A. Snyder, and Dan Poynter.
