Publisher's Synopsis
The hustle and bustle of today's busy world can make it difficult for businesses to focus beyond the task at hand. The businesses that take time to be strategic and intentional, however, are often the most successful. They start by building a foundation for their business and then move onto developing the "stuff"- what they do and how they do it. Only once all that is in place, do they shift their focus to the "extras" such as giveaways and social media. In this book, Michelle Smith talks about building the foundation of your business, then adding the stuff and then the extras. She shares key parts of each and asks thought-provoking questions to help you be more strategic and intentional in your business. The book is a great first step toward looking beyond the day to day and taking time to work " on" your business instead of "in" your business. Michelle knows firsthand about the success that comes when you slow down, get strategic, and focus beyond the day to day activities in your business. Throughout her career she brought companies to great heights by focusing first on the foundation and then on the "stuff" and the "extras." She later used what she learned as she started her own company and, true to form, saw tremendous results. Today Michelle works with entrepreneurs, small businesses and nonprofits to help them be strategic and intentional in all they do so they can see the success they've been dreaming of. The book offers insight into how Michelle works with her clients in her Magnify Your Marketing program where they build a plan for their business in just three days and her Marketing Morsels Coaching Club where she continues working with clients and provides guidance as they carry out their plan. To learn more about Michelle and the programs she offers, visit www.zandbconsulting.com.
