Publisher's Synopsis
What does it take to reach the top? To become an ass-kicking Mortgage Agent? An unstoppable Mortgage Loan Originator? An award winning Mortgage Broker? We go by different names depending on territory, but mortgages are our game. And market domination is what this book is about.Built on foundations set in the previous two volumes, Be The Better Broker, Volume 3 is a detailed, step-by-step, guide to the soft skills of client management. From deftly addressing the opening question so often asked "What's your best rate?" to the two magic words-"File Complete!"-this book gives you access to the processes, scripts, and strategies used during thousands of conversations addressing application intake, the subsequent ups, downs, twists, turns and general stresses felt by both the client and yourself through the process of approval, document signing, compliance, and insurance documents. This book is your guide to building your resume, marketing, and advertising, along with a base of referring clients and all-out raving fans via one simple approach-creating excellence throughout the client experience. Apply the principles and scripts outlined in this book and you'll be on your way to building your own 200+ file per year business.You will increase your funding ratio!You will increase your production!The mantra of Volume 3-File Complete!
