Hardback (01 Dec 2009)
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Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. This book includes essays that explore various practices ranging from earliest book advertisements in the 15th century to selling books online in the 21.
| ISBN: | 9780712350853 |
| Publisher: | The British Library Publishing Division |
| Imprint: | The British Library Publishing Division |
| Pub date: | 01 Dec 2009 |
| Number of pages: | 256 |
| Weight: | 482g |
| Height: | 233mm |
| Width: | 161mm |
| Spine width: | 21mm |
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