Publisher's Synopsis
Become an Ultimate Brand Ambassador. Be one, find one, make one! For the first time, right here, all in one place. It's fun and it's rewarding! If you are looking for a great job, this book is your personal training manual and reference guide. If you recruit, train, teach, and manage brand ambassadors and demonstrators, this book will help you. The purpose of this book is to reveal secrets, teach, and guide. It contains information, rules, advice, tips, techniques, and resource, for: -You, as a Brand Ambassador, on how to plan and execute an elegant, fun, and effective presentation and demonstration for food, beverage, and similar products. -You, as a company leader and manager, as you teach and train your own Brand Ambassadors and Demonstrators. You should use this book as a reference manual, a reminder, and a thought-provoker to be creative. Take notes, add your thoughts and discoveries. The benefits of learning and applying the information in this book are to: -Create super professional people - Brand Ambassadors -Create amazing, attractive display tables and presentations -Stimulate and accelerate salesThese will serve your clients well. Additionally, you will be provided a structure while stimulating your own creativity. It is important for you to use the information contained in this book to help move your or your clients' products to optimal levels of sales and success.Benefits of Using Brand Ambassadors!!!- Sales: Demos and sampling result in direct sales increases, even up to 2000%! Beer has been noted to achieve a 70+% increase and pizza over 600%- Traffic: Demos increase store traffic, even over time, as people come for the new discoveries and to sample. Brand Ambassadors with great presentations and demos build brand and store loyalty.- Interaction: People enjoy the human interaction and shared experience that demos and sampling bring - especially when done (i.e. performed) by a true professional Brand Ambassador.- Education, Entertainment, Encouragement: Brand Ambassadors educate consumers, entertain consumers, and encourage buying - not only the product that they are demonstrating but complementary products as well. Community support is built for the store. Once again, impacting the return to everyone.- Economical, ROI (Return-On-Investment): Demos are the cheapest and most effective marketing activity one can do with the highest sales results.- Spice: Often employees look forward to the demos and Brand Ambassadors because they spice up their own workday. - Normal: Many stores have demos as part of their normal daily operations. Nothing moves products better than in-store demonstrations and sampling. When products are well-demonstrated: showing how to prepare, present, and consume them, customers become consumers, and they will become repeat customers for your brands and your markets.Join us!!
