Publisher's Synopsis
Online shopping has changed the nature of retail, but brick-and-mortar stores can still thrive. If you're starting your own business or looking to grow your local enterprise, you just need the right steps, tactics, and tools to create a customer-centric company that will outshine the digital competition. Over the past fifteen years, pawn store chain owner Jason Wilson built his operation from a one-man shop to a multistore organization. In Brick-and-Mortar Isn't Dead, he shares the secrets to his success, walking future and experienced small business owners through the stages of any company: start-up, growth, and expansion. From building trust and standing out, to hiring and leading a team, to embracing your evolving role, Jason addresses the opportunities and challenges founders will face. The future of physical stores is now-and this book is your essential guide to brick-and-mortar triumph.
