Publisher's Synopsis
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Business Marketing Management B2B 12th, and access to MindTap Marketing for 1 term (6 months) via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! Manage your time and workload without the hassle of heavy books: the MindTap Reader keeps all your notes together, lets you print the material, and will even read text out loud.
