Publisher's Synopsis
This book deals with various aspects of communication within a business context, offering insights and practical strategies to enhance communication practices and achieve success in the dynamic business landscape. The book covers a wide range of topics related to business communication. It begins by exploring different communication channels and their significance in facilitating effective information exchange. It emphasizes the role of communication in shaping organizational culture, fostering employee involvement, and creating a committed workforce. Recognizing the importance of innovation in today's business environment, the book discusses the role of communication in the innovation-decision period, emphasizing the value of process knowledge and effective communication in driving successful innovation initiatives. It also explores how information and communication technology can enhance business and managerial communication in small and medium-sized enterprises (SMEs), using real-life examples from the Czech Republic.
