Publisher's Synopsis
Business Ethical Mistakes and Successes is a new book in the popular and successful series from Robert Hartley. Like Marketing Mistakes and Management Mistakes, this new text provides short, lively cases to help students learn from the failures of the past and learn to be better corporate citizens through discussion and analysis of these lessons. The cases bring to life the major players in each of these ethical dilemmas to help students understand what problems, temptations, and decisions these executives faced. Hartley uses a combination of historical and recent cases to set the stage and give context to our current environment of sensationalized stories of poor judgment and greed played out in the news. Through this examination of the failures of the past, Hartley helps students get absorbed in the situation and learn from the experiences of others.
