Publisher's Synopsis
This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.
Business Marketing Management A Strategic View of Industrial and Organizational Markets
7th Edition
Hardback (17 Jul 2000)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780030291791 |
| Publisher: | Harcourt College |
| Imprint: | Harcourt College |
| Pub date: | 17 Jul 2000 |
| Edition: | 7th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 716 |
| Weight: | 1516g |
| Height: | 261mm |
| Width: | 210mm |
| Spine width: | 32mm |
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