Publisher's Synopsis
This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.
Business Marketing Management A Strategic View of Industrial and Organizational Markets
8th Edition
Hardback (15 Aug 2003)
Not available for sale
Includes delivery to the United States
Out of stock
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Book information
| ISBN: | 9780324190434 |
| Publisher: | Thomson/South-Western |
| Imprint: | Thomson/South-Western |
| Pub date: | 15 Aug 2003 |
| Edition: | 8th Edition |
| DEWEY: | 658.804 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 714 |
| Weight: | 1497g |
| Height: | 254mm |
| Width: | 204mm |
| Spine width: | 32mm |
