Publisher's Synopsis
Volume 2, Issue 1 - January-June 2013 - The Relationship between Service Quality, Economic and Switching Costs in Retail Banking (Faruk Anil Konuk, Filiz Konuk) - Reationship between Energy Consumption and Economic Growth: Empirical Evidence for Malaysia (Mohd Shahidan Shaari, Nor Ermawati Hussain, Mohammad Shariff Ismail) - Shifting the Paradigm of Return on Investment: Towards a Composite Index to Measure Overall Corporate Performance (Roland Bardy, Maurizio Massaro) - Organizing Innovation: Do Management Control Systems Contribute to Knowledge Management? (Maurizio Massaro, Roland Bardy, Filippo Zanin) - Interest Rate Risk in Banking: a Theoretical and Empirical Investigation through a Systemic Approach (Enzo Scannella, Dario Bennardo) - Insights about Integrated Marketing Communication in Small-and-Medium-sized Italian Enterprises (Annamaria Esposito) - Viral Marketing Communication: just sales or more? (Angela Caridà, Maria Colurcio) - Human Decision Making in Business. Implications and application operations of neuroscience for business decisions (Thomas Baumann, Hans-Dietrich Haasis, Tina Nehlsen-Pein) - Productivity increase within reformation process based on motivation theories application (Konstantinos Zapounidis, Glykeria Kalfakakou, Georgios Aretoulis)
