Cementing Customer Relationships

Cementing Customer Relationships - The Little Big Book Series

Paperback (15 Nov 2025)

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Publisher's Synopsis

This book defines how 21st century technologies are changing the way companies interface with customers as well as discuss customer trend tools and the identification of future markets and new demand. It examines customer alignment tools and derivative models, customer engagement tools, and scorecards that create lasting relationships, customer retention, and data mining models.

Book information

ISBN: 9781466590663
Publisher: Taylor & Francis
Imprint: Productivity Press
Pub date:
DEWEY: 658.812
DEWEY edition: 23
Language: English
Number of pages: 175
Weight: -1g
Height: 234mm
Width: 156mm