Hardback (23 Sep 1993)
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Includes delivery to the United States
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Provides a step-by-step blueprint to researching, planning, organizing and executing all appeals - small, large, national or local. Director of the #54 million Wishing Well appeal at Great Ormond Street Children's Hospital, Allford reveals the state-of-the-art skills behind successful fund-raising today. Her book - the first to concetrate solely on one-off appeals - is as much a practical guide to strategy and approach as it is a source of new ideas.
| ISBN: | 9780460861229 |
| Publisher: | Dent in association with the Institute of Fundraising Managers |
| Imprint: | Dent in association with the Institute of Fundraising Managers |
| Pub date: | 23 Sep 1993 |
| DEWEY: | 361.7632 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 438 |
| Weight: | 1244g |
| Height: | 248mm |
| Width: | 178mm |
| Spine width: | 38mm |
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