Internat2re
Paperback (01 Nov 1999)
Not available for sale
Includes delivery to the United States
Out of stock
This text provides the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors develop the "wheel of consumer analysis" as a learning tool to understand how the related areas interact.
| ISBN: | 9780071167031 |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Imprint: | McGraw-Hill Education (ISE Editions) |
| Pub date: | 01 Nov 1999 |
| Edition: | Internat2re |
| DEWEY: | 658.8342 |
| Number of pages: | 576 |
| Weight: | 1134g |
| Height: | 230mm |
$3.57off
Hardback
Published 13 Apr 2023
Save $3.57
$2.36off
Hardback
Published 31 Aug 2023
Save $2.36
