Publisher's Synopsis
Big Data collected by customer-facing organisations
- such as smartphone logs, store loyalty card
transactions, smart travel tickets, social media posts,
or smart energy meter readings - account for most of
the data collected about citizens today. As a result,
they are transforming the practice of social science.
Consumer Big Data are distinct from conventional
social science data not only in their volume, variety
and velocity, but also in terms of their provenance
and fitness for ever more research purposes. The
contributors to this book, all from the Consumer
Data Research Centre, provide a first consolidated
statement of the enormous potential of consumer data
research in the academic, commercial and government
sectors - and a timely appraisal of the ways in which
consumer data challenge scientific orthodoxies.
Praise for Consumer Data Research
'An insightful, state-of-the-art guide into the social
and commercial value of applying geographical
thinking to the study of consumer data.'
Professor Richard Harris, University of Bristol
'An excellent guide to leveraging the value of
academic research on valid data. Partnerships
based around consumer data should be encouraged
and supported by all and their outputs used to
better the way we manage the world we live in.'
Bill Grimsey, retailer and author of
The Vanishing Highstreet
'The use of data from everyday consumer
transactions is a potential game-changer for
understanding economic and social patterns and
trends. This is an excellent overview of the field.'
Dr. Tom Smith, Managing Director, Office for
National Statistics Data Science Campus
