Publisher's Synopsis
This new edition of Contemporary Marketing, 2002 Update features updated early and integrated coverage of services, quality, ethics, and social responsibility and international topics.
Contemporary Marketing, 2002 Update
Paperback (16 Aug 2001)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780030339134 |
| Publisher: | Harcourt Brace College |
| Imprint: | Harcourt Brace College |
| Pub date: | 16 Aug 2001 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 768 |
| Weight: | 1000g |
| Height: | 266mm |
| Width: | 222mm |
| Spine width: | 25mm |
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