Publisher's Synopsis
Do you want to earn good money as a freelance writer? Copywriting is the field that pays best. It can be a lucrative business, especially for journalists and fiction authors who adapt their existing writing skills. As a copywriter, you can earn while you learn, taking paid gigs while you're learning your craft. You can work from home or travelling, part-time or full-time. You can adapt the schedule and workload to your lifestyle. If your book sales plateau or your novel-author career is slow to take off, copywriting can help pay the bills.In this book, you'll get insider knowledge from two experts. Nicholas C Rossis and RayneHall are both experienced copywriters with different specialisms. He specialises in writing for agencies, companies, and professionals, her clients are mostly authors, publishers, and travel sites. Each writes about the subjects they know best, and they add comments to each other's chapters, so you get two perspectives.Step by step, the authors show you the path to copywriting success. They guide you on to find clients, get your foot in the door, negotiate your fee, handle difficult clients, and work with SEO. You'll learn how to write different kinds of copy: sales emails, advertisements, slogans, social media posts, blogs, newsletters, bios and media interviews. Copywriting covers two fields: sales copy and content. - Sales copywriting promotes a product or service, and aims to bring about a sale. Examples: advertisements, sales emails, product descriptions. These tend to be the best-paying gigs. - Content-writing builds a brand's reputation. There's no overt selling. Instead, the text creates interest in the brand, showing it to be enjoyable, trustworthy and competent. Examples: instructional articles, tweeted tips, listicles, blog posts, slogans.In practice, the two areas often overlap, and clients want copywriters who can handle both. That's why both forms are covered in this book.You can use this guide as a self-study course in copywriting. Each chapter contains information, professional tips, cautions about novice mistakes to avoid, and assignments. Click 'Look Inside' or 'Download Free Sample' to see if this book is right for you.
