Publisher's Synopsis
Social media strategy is not about having a Facebook plan or reaching millions of people. Cracking Social Media will walk you through the process of building a communication strategy for engagement, enrichment and driving sales using the latest social media channels and more importantly, the channels that haven't been released yet.
If you're a social media manager, a small business owner or simply the most I.T. literate person in the office and therefore by default left with the role of running the Twitter account, then this book is for you.
