Publisher's Synopsis
This text gives a solid explanation of what pan-company marketing is, why it is important in securing customer preference, and how you develop and disseminate this approach throughout the organisation.
Creating a Company for Customers How to Build and Lead a Market-Driven Organization - Financial Times Series
Hardback (13 Dec 2000)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780273642497 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 13 Dec 2000 |
| DEWEY: | 658.812 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 214 |
| Weight: | 585g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 22mm |
