2nd Edition
Hardback (26 Jun 2012)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.
| ISBN: | 9780230347762 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 26 Jun 2012 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 297 |
| Weight: | 525g |
| Height: | 223mm |
| Width: | 144mm |
| Spine width: | 22mm |
