Dead Air: How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies

Dead Air: How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies

Paperback (15 Mar 2010)

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Publisher's Synopsis

EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES

THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

Book information

ISBN: 9781450216944
Publisher: Author Solutions Inc
Imprint: iUniverse
Pub date:
DEWEY: B
Language: English
Number of pages: 156
Weight: 159g
Height: 203mm
Width: 127mm
Spine width: 8mm