Publisher's Synopsis
While there's plenty of Internet Marketing books to choose from, not much has been written for the solo practitioner and small law firm. And there's a good reason for that: Most marketers don't know what to do with attorneys. They don't sell products, they don't offer coupons... they don't even advertise like normal business owners. But just because your law firm isn't a typical web-based business, that doesn't mean you can't still benefit from all the tools the web has to offer. Enter Robert Armstrong and Sanford M. Fisch - two seasoned attorneys with plenty of marketing expertise to share - and this void has finally been filled. Dominate Your Market! The Attorney's Complete Guide to Online Marketing and Social Media covers everything from simple website setup to the more advanced topics of article marketing, search engine optimization and of course, social media networking.
- Learn how to choose the right keywords and increase your search engine rankings.
- Discover which social media platforms you should be targeting and get tips for building a strong presence.
- Find out how to use tools like videos and content-sharing sites to enhance your online profile and establish your firm as the expert!
