Publisher's Synopsis
For undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in E-Commerce and eBusiness Foundations. Also ideal for executive education programs.
Timeless yet timely. Designed to bridge the gap between the science of eBusiness marketing and its practice, this exciting new text provides a timeless conceptual framework that's complemented with timely applications. Using a cross-discipline approach of marketing theories and technology solutions, it adapts existing marketing models to today's Internet-enabled environment.
