Publisher's Synopsis
Learn the Success Secrets of Search Advertising
Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!
Covering all major search engines, this powerful guide discloses:
- The "$100 Bidding Myth": why outbidding competitors rarely results in more traffic
- Simple website changes that can increase sales by 500%
- How to drive 80% or more of online revenues with rare superconverter keywords
- Winning strategies of the world's top search marketers
- The best ads on the internet and how to write them
- The real factors for driving high click-through rates
- How to find competitors' budgets, ad copy, and best keywords
- How to manage bids without expensive bid-management software
- And more!
"Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn't matter who you play - you're going to win."
Rick Carlson, CEO, Surf Secret
"Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him."
Perry Marshall, author and world's most-quoted consultant on Google advertising
"Rich's unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer."
David Szetela, CEO, Clix Marketing
