Publisher's Synopsis
This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies.
- Represents the view of the entrepreneur in local as well as multinational corporations.
- Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies.
- Considers how companies operating in EMEs can cope with the main environmental constraints.
- Written in an accessible style, free from jargon, and does not require any prior technical knowledge.
