Publisher's Synopsis
Focusing on how a company can gather marketing intelligence and its importance in strategic marketing decision making, this edition is a more concise, less quantitative and application-oriented text.
Essentials of Marketing Research
2nd Edition
Hardback (23 Nov 2001)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780471412359 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 23 Nov 2001 |
| Edition: | 2nd Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Number of pages: | 553 |
| Weight: | 1332g |
| Height: | 263mm |
| Width: | 212mm |
| Spine width: | 38mm |
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