International Edition
Paperback (08 Dec 2006)
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Focuses on students as managers, not practitioners, of marketing research. This book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. It is designed for instructors who prefer a more brief introduction to marketing research topics.
| ISBN: | 9780324548273 |
| Publisher: | Cengage Learning, Inc |
| Imprint: | Cengage Learning, Inc |
| Pub date: | 08 Dec 2006 |
| Edition: | International Edition |
| Number of pages: | 432 |
| Weight: | 880g |
| Height: | 279mm |
| Width: | 218mm |
| Spine width: | 19mm |
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Paperback
Published 18 Jun 2020
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