Publisher's Synopsis
This book is an attempt to describe how and why a new set of technologies emerges that all firms have to master to stay in business.It shows how the confusing pattern of diversification and specialization of European multinationals can be explained by their efforts to strengthen their position of European companies vis-a-vis American and Japanese companies and looks at the social and regional impact of the application of "core technologies" by multinational companies.;The authors aim to show that core technologies in Europe, much more than in the USA, are developed and applied by multinational corporations.
