6th Edition
Book (15 Aug 1996)
Not available for sale
Includes delivery to the United States
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With the inclusion of an in-depth discussion of the role of the Internet on research, this comprehensive text covers marketing research issues. Intended for undergraduates, it emphasizes total quality management and global marketing research.
| ISBN: | 9780030187636 |
| Publisher: | Dryden Press |
| Imprint: | Dryden Press |
| Pub date: | 15 Aug 1996 |
| Edition: | 6th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Number of pages: | 739 |
| Weight: | 1565g |
| Height: | 261mm |
| Width: | 211mm |
| Spine width: | 30mm |
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Published 18 Jun 2020
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